AuctionTracs.com is a real estate auction listing site and consumer resource. The service was founded in 2006, and was born of a need for a geographically-focused listing service for real estate consumers and professionals, namely in Middle Tennessee. The auction industry has quickly become a growing interest throughout the country, and despite Middle Tennessee’s active involvement and its growing population of avid auction goers, it was not until AuctionTracs.com that the region would see a resource that caters to such a market. Auction Tracs.com provides a central place for real estate professionals to advertise their upcoming auctions, get in contact with interested buyers, and promote their services to prospective clients. Consumers gain the benefit of having a one-stop resource for all things auction where they can browse auctions in their area using several detailed search options, contact auctioneers of properties they'd like to bid on, find a licensed agent to assist them with the process and the paperwork, and browse listed real estate vendors for their other property needs.
AuctionTracs.com promotes its strong online presence both on the web and through traditional advertising media. Consumers are encouraged to sign up for auction updates by email, which can be customized based on their interests. Future versions of the site intend to include the ability for buyers to save searches as well. Unlike some listing sites, registration is never required and always free.
AuctionTracs is an operating division and registered service mark of Bond Media, Inc. which conducts business as a Subchapter-S Corporation in the United States of America. The term Auction Listing Service and its acronym ALS are also working trademarks of the corporation. AuctionTracs is represented on the internet as the following URLs: www.auctiontracs.com and www.auctiontracks.com. The site’s professional members access their accounts using the URL www.auctiontracs.net.
Why do more professionals use AuctionTracs to support their business?
Because we have the only locally focused auction website of its kind. Prior to AuctionTracs.com launching its service, options for web advertising were limited in exposure and effectiveness. This created a heavy dependence on print advertising - an effective, but very expensive media that is also more cumbersome for potential buyers to use. The internet has no doubt proven itself to be a powerful marketing tool, especially when combined with a comprehensive marketing plan. Auctioneers have a huge responsibility to ensure good turnouts at their client’s auctions. In addition to physical attendance, they must ensure that qualified buyers are showing up who are ready, willing, and able to pay for the property. For that reason, auctioneers and other real estate professional strive to exercise every means of exposure available. Former options in internet advertising were very limited. Auction Tracs’ mission is to bridge this void between accessibility, effectiveness, and affordability. In addition to web exposure, advertisers also receive residual gain from the company’s aggressive marketing campaigns that drive traffic to the site and prospects to the auctions.
These differences make AuctionTracs.com the resource auctioneers and consumers come to first. Other websites cater either to too many different types of auctions, they combine auctions with other kinds of real estate sales, they are difficult to use, or they cover too vast a demographic with grossly diluted effectiveness.
AuctionTracs’ niche is very specific; it lists real property and estate auctions for companies in the Middle Tennessee area only. This includes land, residential properties, commercial/business properties, foreclosures, tax sales, police-related sales, estate sales for properties in probate, and any personal property being sold in conjunction with one of these categories. For the consumer, this means having a single resource they can use to find upcoming auctions and research past sales as well.
AuctionTracs.com is proud to offer such a valuable service to this industry, and take advantage of all recommendations for improving the site. If you have questions or comments, please don’t hesitate to Contact Us